Why Generic Website Copy is Bad for Business
A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent…Read More
What Does a Website Manager Do?
Back in the 1990s when the internet was just making its way into homes and offices, forward-thinking businesses realized that it provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their…Read More
Tips for Working with a Website Designer (for Small Businesses)
In any small business website design project, the planning phase is the most critical. If you’re working with a website designer, it’s essential that you communicate your vision clearly so the designer can make your vision a reality. And your designer should…Read More
An Introduction to Website Performance Monitoring
Most small business owners and independent professionals invest considerably in their websites. They pay good money for design and content, and in return, they expect the site to perform well. But what does that mean? How do we measure website performance? And…Read More
Web Content Development Phase One: Brainstorming
This article is part of a series on web content development. To start at the beginning, check out “Introduction to Web Content Development.” Have you ever heard of the five Ps? Proper planning prevents poor performance. This saying is simple and easy…Read More
The Benefits of a Mailing List for Small Businesses
We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with email addresses. Mailing lists allow…Read More
Strategies for Doing Business Online
These days, having an effective online presence can make or break your business. Even if you have a traditional brick-and-mortar location, setting up shop online will give you access to a larger customer pool, provide a cost-effective avenue for information sharing, and…Read More
What Does a Copywriter Do, and How Does it Help a Small Business?
Text is everywhere. It’s in books and magazines, on packages and labels, in your mailbox, and on the web. And somebody has to write all that text. What is Copywriting and Editing? In the marketing industry, the word copy refers to written…Read More
Why Every Small Business Needs a Website Manager
Every small business needs a website. We all know that. But what many small business owners don’t realize is that without a website manager, a website can quickly become outdated and ineffective. A website manager will keep your site secure, updated, and…Read More
Website Basics: Terminology for a Website’s Layout
A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant…Read More
