Before You Hire a Website Copywriter…
Most small business owners understand the importance of a website. Your business website is your online headquarters, a place where you can promote your products and services, connect with customers, and provide information and special offers that enhance your brand. Most small…Read More
Website Copywriting: How to Get a Killer Home Page
You can write your own home page. After all, how hard could it be? You can also hire a website copywriter like me to write it for you. Either way, you should know exactly what goes into crafting a home page that…Read More
Website Copywriting that Compels and Sells
What happens when visitors arrive on your website? Do they find the products and services they want? Are they compelled to buy? Or do they scan your copy and then click off in search of someone else to do business with? Professional…Read More
An Inside Look at My Website Copywriting Process
Today I’d like to share how I tackle website copywriting projects for my clients. Why should I do such a thing? For starters, I think it’s only fair that my clients understand what I do for them, what they’re paying me for,…Read More
Why Generic Website Copy is Bad for Business
A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent…Read More
What Does a Copywriter Do, and How Does it Help a Small Business?
Text is everywhere. It’s in books and magazines, on packages and labels, in your mailbox, and on the web. And somebody has to write all that text. What is Copywriting and Editing? In the marketing industry, the word copy refers to written…Read More
Why Website Copywriting is Not a Twenty-Minute Job
Recently, I was discussing website copywriting with a colleague. When I mentioned that I usually spend about three hours writing a home page, he seemed stunned. He told me that it usually takes him about half an hour to write a home…Read More
