Building Brand Recognition with Online Marketing
A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well…Read More
Getting Started with Online Marketing for Small Businesses
In the business world, terms like internet marketing, online marketing, digital marketing, and e-marketing get thrown around a lot. But what do they mean? Business owners know that marketing is essential. You can’t get customers unless they know your business exists. You…Read More
Online Marketing: Thinking Like a Customer
With all the available outlets for online marketing, many small business owners are confused and overwhelmed. There are blogs to post, social media profiles to update, and newsletters to send out. Coupons, directories, search engines, and ads all demand attention. The online…Read More
An Introduction to Niche Marketing Online
Today’s businesses are learning to harness the power of niche marketing, and many modern small businesses are being built entirely around niches. This smart strategy puts small businesses in a position to target a smaller and more well-defined pool of customers. Niches…Read More
Quick-and-Easy Online Marketing Opportunities
Are you missing simple opportunities to promote your business online? When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock…Read More
How to Attract New Customers Online
All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the internet has leveled the playing field,…Read More
How Online Marketing Levels the Playing Field for Small Businesses
When I was a kid, there was this little Mexican restaurant in town. It sat right between a movie theater, and an ice-cream parlor. It was a hot spot. Those folks made a mean burrito! Kids always stopped in on their way…Read More
