Service Spotlight: Coaching for Small Business Owners
Small business owners often need to wear many hats. Not only do they need to be experts in their respective industries, they also must take on the roles of CEO, bookkeeper, and customer service representative, just to name a few. In the…Read More
Does Your Business Really Need a Website?
These days, you can get an online presence with a few clicks on any social media platform. In minutes, you could set up a Facebook business page, a YouTube channel, or a free blog! If you can bring your business online so…Read More
Tips for Getting a Logo for Your Small Business
We all know what to expect from the golden arches of the McDonald’s logo, the active swoosh of the Nike logo, or the simple yet refined Apple logo. These logos tell us what we’re getting (food, shoes, electronics), but more importantly, they…Read More
Building Brand Recognition with Online Marketing
A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well…Read More
Blogging Tips for Businesses
When you’re business blogging, you need all the skills that every other blogger uses to establish a successful blog, plus you need a strategy to promote your business. It’s easy to get caught up in blogging and forget about the business goals…Read More
Getting Started with Online Marketing for Small Businesses
In the business world, terms like internet marketing, online marketing, digital marketing, and e-marketing get thrown around a lot. But what do they mean? Business owners know that marketing is essential. You can’t get customers unless they know your business exists. You…Read More
What is a Mailing List, and Does Your Business Need One?
Mailing lists were around long before email and the internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons…Read More
Before You Hire a Website Copywriter…
Most small business owners understand the importance of a website. Your business website is your online headquarters, a place where you can promote your products and services, connect with customers, and provide information and special offers that enhance your brand. Most small…Read More
The Benefits of Business Blogging
Every day, more and more business owners are finding out that a business blog can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned…Read More
Service Spotlight: Website Management
Who’s managing your website? Did you know that regular, ongoing maintenance is essential to the health and success of any business website? Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent…Read More
