Managing Your WordPress Website, for Small Business Owners
WordPress is technically called a content management system, but it’s best understood as website software. You use Microsoft Word to make documents. We use WordPress to make websites. WordPress is a flexible and agile platform with tons of benefits for small business…Read More
Using Analytics to Understand Your Website Visitors
Who’s coming to your website? Are you drawing the audience you want? How can you use analytics to understand your visitors, target the right audience for your offerings, and grow your business? We all want to bring traffic to our websites and…Read More
Service Spotlight: Website Consultations for Small Businesses
One of the most common problems I encounter when working with small business owners is the many questions they have about websites. What is hosting? Am I paying too much? Why am I getting all these charges on my credit card for…Read More
The Best Online Business Practices
When you walk into a restaurant, you receive service from a real, live person. Online, we often conduct business without ever interacting one-on-one with another person. And when we do, we often don’t see them face to face, because we communicate via…Read More
Service Spotlight: Website Design
Website design is a critical component of any business’s marketing strategy. The layout, colors, and language on your website are reflections of your business brand; your website’s design should align with the image you want your business to project. A website’s content…Read More
The Benefits of a WordPress Website for a Small Business
These days, almost all websites are built on content management systems, which is a fancy term for software that makes your website work. Foremost among these systems is WordPress. According to Wikipedia, WordPress is “used by more than 60 million websites, including…Read More
How to Determine Whether Your Website is Effective from the Front End
Today we’ll examine how to test and assess your website’s presentation from the front end. A website is made up from code, text, images, and other media. Visitors view the website through a browser, and the code tells the browser how to…Read More
Website Basics: What is a Domain Name and Registration?
Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to…Read More
Nine Things You Should Know About Web Design and Development
Web design and development is a balancing act. We want a compelling design filled with meaningful content, but we must work within the limitations of technology. We designers work with software and code, some of which come with limitations. Some design tasks…Read More
An Introduction to Web Content Development: The Five Phases
Web content development is the process of generating material that supports and promotes your online presence. Throughout the course of developing your web content, you will brainstorm, plan, research, organize, and create content for online publication. And then you’ll publish it. For…Read More
