How Online Marketing Levels the Playing Field for Small Businesses
When I was a kid, there was this little Mexican restaurant in town. It sat right between a movie theater, and an ice-cream parlor. It was a hot spot. Those folks made a mean burrito! Kids always stopped in on their way…Read More
How to Keep Your Website Secure and Healthy
My clients are entrepreneurs and small business owners. Most of them are busy running their businesses; they don’t have time to properly manage their websites. So it’s no surprise that, when I come on board, I often find their websites in a…Read More
Things to Avoid in Web Design for a Small Business
When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away? If you’ve…Read More
How to Get Started with Your Small Business Website
If you’re running a small business, you’re probably pretty busy. You’re managing a team of employees, generating leads, balancing books, or simply doing whatever it is that you do best. Maybe you’re a plumber. Or a personal trainer. Maybe you run a…Read More
How to Choose a Domain Name for Your Small Business Website
These days, many entrepreneurs look to the internet when it’s time to decide on a business name. Because the web has become a key force in marketing, it’s nice to have a domain name that matches your business name. Unfortunately, there’s a…Read More
What the Best Small Business Website Designs Have in Common
Your website is your number one marketing tool, and it is a premium opportunity to communicate all your small business offerings. When visitors come to your website, they’ll sum it up in a flash based on what they see. Content is important,…Read More
SEO Code: The Secrets of Search Engine Optimization
Researching and choosing keywords and then writing keyword optimized copy for your website is only one part of the equation in search engine optimization (SEO). Implementing proper HTML code is another way to give your site’s search engine performance a boost. Many…Read More
Build or Buy: The Ethics of Mailing Lists
Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of email addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on…Read More
Why Website Copywriting is Not a Twenty-Minute Job
Recently, I was discussing website copywriting with a colleague. When I mentioned that I usually spend about three hours writing a home page, he seemed stunned. He told me that it usually takes him about half an hour to write a home…Read More
Keep Your Eyes on the Goal: Business Blogging with Purpose
Does your website have a clearly defined purpose? And if so, does your blog support that purpose unequivocally? Most websites act as online headquarters and marketing outposts for the businesses they represent. Everything about a website, from its design to its blog,…Read More
