How Often Do You Assess Your Website’s Performance?
Clients often ask me how often they should run website performance reports. The easy, canned answer is that you should run them once a month. But for some websites, that’s too often and a waste of time. For others, it’s not often…Read More
A Beginner’s Guide to Launching a Business Blog
Do you have a small business? Are you thinking about adding a blog to your website? Perhaps you’ve heard that a blog can help your business attract new customers while building loyalty among existing customers. And it’s true: business blogging is a…Read More
How to Choose a Website Manager for Your Small Business
Many small business owners find website ownership to be frustrating, which is understandable. After all, not all entrepreneurs are IT professionals, website designers, or marketing experts. These business owners encounter problems with web design projects and have to overcome challenges presented by…Read More
How to Get a Successful Website for Your Small Business
Every small business needs a website, but how does a small business owner, who is not a website designer, go about planning a website or hiring a professional designer? As you travel around the web, you’ll see that not all websites are…Read More
Web Content Development Phase Three: Build
This article is part of a series on web content development. To start at the beginning, check out “Introduction to Web Content Development.” Creating web content for online display and distribution is essential in today’s marketplace. Consumers use the web to find…Read More
How to Develop a Comprehensive SEO Strategy
Search engine optimization (SEO) is the process of drawing traffic to your website from search engines. For example, if you’re an event planner, you want people to find your website when they search for “event planner” on a search engine, which means…Read More
Email Marketing Ideas: Engage Your List
Few marketing tools are as valuable as an email list. If you’ve built your list correctly, then you’ve got a bunch of people who have expressed interest in what your business is offering — they opted to receive emails from you. This…Read More
Quick-and-Easy Online Marketing Opportunities
Are you missing simple opportunities to promote your business online? When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock…Read More
Doing Business Online with Multiple Income Streams
Most small businesses have established an online presence. They have a website and are running ad campaigns and using marketing strategies to draw targeted traffic to their sites. But some small businesses are missing online opportunities for diversifying their income streams because…Read More
An Inside Look at My Website Copywriting Process
Today I’d like to share how I tackle website copywriting projects for my clients. Why should I do such a thing? For starters, I think it’s only fair that my clients understand what I do for them, what they’re paying me for,…Read More
